As I explained in my last post , vector images are created mathematically by using formulas to create an image that can be enlarged or reduced with no loss of image quality.   The picture shown illustrates a vector graphic.  Even when enlarged, the image keeps smooth edges.  I also explained that y our logo should be initially created as a vector image, and you should have a copy of the original file even if you cannot open it.   The programs to create vector files, such as Adobe Illustrator, may not be available to you, but at some point you may need to make a change to the file, and most designers can use this file to make those changes.   Common vector file formats and their uses include the following: ·         AI (Adobe Illustrator) – This is the software that most graphic designers use to create your design or illustration (as the name would suggest). This design tool is the easiest to manipulate (should you know what you are doing) and can be used to create the below f

In my previous post on working with a graphic designer to develop your logo , I mentioned that you should know what the different image file formats are.   Have you ever wondered what the heck the different image file formats mean?   When do you use which version?     In my next few blog posts, I will go over some image file basics, but I will start with the differences between Vector and Raster graphics. Vector Graphics Vector images are created mathematically by using formulas to create an image that can be enlarged or reduced without loss of image quality.  Your logo should be initially created as a vector image, and you should have a copy of the original file even if you cannot open it.   The programs to create vector files, such as Adobe Illustrator, may not be available to you, but at some point you may need to make a change to the file, and most designers can use this file to make those changes.   The file shown here represents a vector graphic.  You can enlarge

Logos are part of the front line for your brand.  So it makes sense to really think about it and commission a graphic designer to make it original and professional.  Graphic designers and creative firms all work differently.  Some just charge by the hour.  Some offer a flat fee and limit your revisions and draft iterations.  Either way, you are limited by time and/or money.  In order to save both, be prepared before you talk to your designer and know what to ask for.  Below are some tips on logo development and working with a designer. Research : Research your competition's logos and color choices to make sure you stand out.  Also look up other logos, design elements, color combos, fonts, etc. that you like.  Share these with your designer to make sure you are both on the same page. Maintain your brand : Make sure to clearly explain your brand to your designer in order to maintain the same look and feel you have overall for your company. Consider intended uses : Most designe