Ok, you may still need them here and there... Warning!  This is not marketing related... well maybe only a tiny bit!  I share a lot of similarities with my client base.  I am a new, small business with limited resources, but I am also trying to look like I have my stuff together!  That's why I find it relevant to share some non-marketing topics with you that I find interesting or helpful. I will be the very first to admit that I know very little about accounting and taxes.  I was a business major, but that was a million years ago!  I am really good at writing and drawing pictures on my computer (ha ha... that's what most people think I do), and my focus is there.  Numbers just are not my thing! Thankfully, I discovered that QuickBooks has a Self Employed version that I have come to love and is very affordable!  Is it perfect? Probably not, but it meets my needs! Everything is mobile either online or via an app for your phone.  It lin...

"Thought Leadership" has been a bit of a buzz word (I guess words in this case) in the marketing world for a few years now.  What does it mean though?  I like to look at it as "Show Don't Tell," where you position yourself as the expert in your area of focus by providing helpful resources to your customer base at little to no cost to them without overly self-promoting your business.  This is the information age, and it is more important than ever to really prove yourself.  So, show people why you should be the trusted resources for their  [fill in the blank]  needs instead of telling everyone to use you or buy from you.  The self-promotional efforts can sometimes become white noise if that is all you are putting out there.  How do you show and not tell?  Below are some great ways to help develop yourself as a thought leader.  Know your audience's interests, pain points, lifestyle, communication style, etc...