Contact
Meghan Montgomery
225.819.6799
meghan@littledogmarketing.biz
www.littledogmarketing.biz
Small business marketing and branding.
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Eeep! I have thankfully been busy, but I just realized my last post was several weeks ago. For shame, Meg!!! I figured I am way overdue on putting my two cents out there again. So here's a juicy little story that recently came out regarding a community figure and his personal Facebook posts, but there's a definite twist, which clearly illustrates the importance of having clear, defined social media policies for your organization and employees. My very own, "C'mon, Man!!!" On Tuesday the Baton Rouge ABC news affiliate WBRZ issued a story regarding a Facebook post made by an Ascension Parish Sheriff's deputy. The deputy shared a meme, which made a statement on riots and those who protest the national anthem. In our grossly polarized political and social climate, we all see it all of the time and typically roll our eyes or chuckle or choose to engage to support or oppose it. Clearly among his followers is someone with a strongly opposed view,...
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So, I've gone on and on about why your brand is important and how to define it, but what the heck do you do with it? What about your company should be branded? Essentially, everything. Your brand should be consistent and reflected in any communication or experience you have with the outside world , your employees included. Now for small businesses and start-ups, this can seem impossible or cumbersome. So to begin, just start with your front line...logo, website/online presence, brochures, and even signage. It is important that these look professional and consistent (same colors, fonts, message). Be sure any written materials web or printed are proofed and are relatable to your target audience. As a quick example, I will go into some of the thought behind my branding choices. Logo : My logo is a snarky, confident little dog ready to brave the world and run with the big dogs. It is meant to be a symbol o...
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