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C'mon, Man!!! Prime Example of Why Social Media Policies are Important

Eeep! I have thankfully been busy, but I just realized my last post was several weeks ago. For shame, Meg!!! I figured I am way overdue on putting my two cents out there again. So here's a juicy little story that recently came out regarding a community figure and his personal Facebook posts, but there's a definite twist, which clearly illustrates the importance of having clear, defined social media policies for your organization and employees. My very own, "C'mon, Man!!!" On Tuesday the Baton Rouge ABC news affiliate WBRZ issued a story regarding a Facebook post made by an Ascension Parish Sheriff's deputy. The deputy shared a meme, which made a statement on riots and those who protest the national anthem. In our grossly polarized political and social climate, we all see it all of the time and typically roll our eyes or chuckle or choose to engage to support or oppose it. Clearly among his followers is someone with a strongly opposed view, so much

Graphic Formats: Part II - Vector File Formats

As I explained in my last post , vector images are created mathematically by using formulas to create an image that can be enlarged or reduced with no loss of image quality. The picture shown illustrates a vector graphic. Even when enlarged, the image keeps smooth edges. I also explained that y our logo should be initially created as a vector image, and you should have a copy of the original file even if you cannot open it. The programs to create vector files, such as Adobe Illustrator, may not be available to you, but at some point you may need to make a change to the file, and most designers can use this file to make those changes. Common vector file formats and their uses include the following: · AI (Adobe Illustrator) – This is the software that most graphic designers use to create your design or illustration (as the name would suggest). This design tool is the easiest to manipulate (should you know what you are doing) and can be used to create the below f

Buh Bye, Calculator & Spreadsheets!!!

Ok, you may still need them here and there... Warning! This is not marketing related... well maybe only a tiny bit! I share a lot of similarities with my client base. I am a new, small business with limited resources, but I am also trying to look like I have my stuff together! That's why I find it relevant to share some non-marketing topics with you that I find interesting or helpful. I will be the very first to admit that I know very little about accounting and taxes. I was a business major, but that was a million years ago! I am really good at writing and drawing pictures on my computer (ha ha... that's what most people think I do), and my focus is there. Numbers just are not my thing! Thankfully, I discovered that QuickBooks has a Self Employed version that I have come to love and is very affordable! Is it perfect? Probably not, but it meets my needs! Everything is mobile either online or via an app for your phone. It links to your accounts and allows you t

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C'mon, Man!!! Prime Example of Why Social Media Policies are Important

Graphic Formats: Part II - Vector File Formats

Buh Bye, Calculator & Spreadsheets!!!