Graphic Formats: Part I

In my previous post on working with a graphic designer to develop your logo, I mentioned that you should know what the different image file formats are. Have you ever wondered what the heck the different image file formats mean? When do you use which version? In my next few blog posts, I will go over some image file basics, but I will start with the differences between Vector and Raster graphics.

Vector Graphics

Vector images are created mathematically by using formulas to create an image that can be enlarged or reduced without loss of image quality. Your logo should be initially created as a vector image, and you should have a copy of the original file even if you cannot open it. The programs to create vector files, such as Adobe Illustrator, may not be available to you, but at some point you may need to make a change to the file, and most designers can use this file to make those changes.

The file shown here represents a vector graphic. You can enlarge the image yet the edges will remain smooth, not pixelated.

Raster Graphics

Raster images, sometimes called bitmap images, are comprised of a grid of pixels. Examples of raster file types are JPEGs, PNGs, and GIFs. These are more common, yet they become fuzzy or pixelated when enlarged. They can also have more or fewer pixels per inch (technically referred to as PPI or DPI). 72 DPI is typically referred to as a low-resolution image and is more commonly used in digital/web formats. 72 DPI images do not work well in print formats. Instead 300 DPI resolution is best for print and is considered high resolution.

The logo image shown here is a low-resolution image (72 DPI) zoomed in at over 1000%. You can see the pixelation.

Next up, I will go into the differences between different image formats and their uses. Stay tuned or subscribe.

Comments

C'mon, Man!!! Prime Example of Why Social Media Policies are Important

Eeep! I have thankfully been busy, but I just realized my last post was several weeks ago. For shame, Meg!!! I figured I am way overdue on putting my two cents out there again. So here's a juicy little story that recently came out regarding a community figure and his personal Facebook posts, but there's a definite twist, which clearly illustrates the importance of having clear, defined social media policies for your organization and employees. My very own, "C'mon, Man!!!" On Tuesday the Baton Rouge ABC news affiliate WBRZ issued a story regarding a Facebook post made by an Ascension Parish Sheriff's deputy. The deputy shared a meme, which made a statement on riots and those who protest the national anthem. In our grossly polarized political and social climate, we all see it all of the time and typically roll our eyes or chuckle or choose to engage to support or oppose it. Clearly among his followers is someone with a strongly opposed view, so much

Am I regretting my decision yet???

No way, José ! Now that I am a few months in, I thought I'd give everyone an update on the business (and my sanity) and dish out some credit where credit is due. I am happy to report that things are chugging along. I am certainly not where I need to be yet, but I am getting there. There have been a few weeks with not much to do, and then there are some where I am busy. I fall into bouts of self-doubt occasionally and have to fight off obsessive thoughts of nightmare what-if scenarios. It is scary having to be your own safety net!!! However, I try my hardest to keep a positive internal dialogue and pump myself up when I need it. My amazing clients have been so great about providing positive feedback that makes me believe in myself. I am actually good at this! I am actually doing it! I will get where I need to be! So what have I been up to? I have been doing quite a bit of design projects (logos, branding, website layout), which I absolutely love. I have performed

Tips on Developing your Logo

Logos are part of the front line for your brand. So it makes sense to really think about it and commission a graphic designer to make it original and professional. Graphic designers and creative firms all work differently. Some just charge by the hour. Some offer a flat fee and limit your revisions and draft iterations. Either way, you are limited by time and/or money. In order to save both, be prepared before you talk to your designer and know what to ask for. Below are some tips on logo development and working with a designer. Research : Research your competition's logos and color choices to make sure you stand out. Also look up other logos, design elements, color combos, fonts, etc. that you like. Share these with your designer to make sure you are both on the same page. Maintain your brand : Make sure to clearly explain your brand to your designer in order to maintain the same look and feel you have overall for your company. Consider intended uses : Most designe