International Women's Day!

Just a little shout out to my women-owned clients on the International Women's Day! I would not be where I am without your support!

Urban Lash (https://www.urban-lash.com/)
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C'mon, Man!!! Prime Example of Why Social Media Policies are Important

Eeep! I have thankfully been busy, but I just realized my last post was several weeks ago. For shame, Meg!!! I figured I am way overdue on putting my two cents out there again. So here's a juicy little story that recently came out regarding a community figure and his personal Facebook posts, but there's a definite twist, which clearly illustrates the importance of having clear, defined social media policies for your organization and employees. My very own, "C'mon, Man!!!" On Tuesday the Baton Rouge ABC news affiliate WBRZ issued a story regarding a Facebook post made by an Ascension Parish Sheriff's deputy. The deputy shared a meme, which made a statement on riots and those who protest the national anthem. In our grossly polarized political and social climate, we all see it all of the time and typically roll our eyes or chuckle or choose to engage to support or oppose it. Clearly among his followers is someone with a strongly opposed view,...

Graphic Formats: Part II - Vector File Formats

As I explained in my last post , vector images are created mathematically by using formulas to create an image that can be enlarged or reduced with no loss of image quality. The picture shown illustrates a vector graphic. Even when enlarged, the image keeps smooth edges. I also explained that y our logo should be initially created as a vector image, and you should have a copy of the original file even if you cannot open it. The programs to create vector files, such as Adobe Illustrator, may not be available to you, but at some point you may need to make a change to the file, and most designers can use this file to make those changes. Common vector file formats and their uses include the following: · AI (Adobe Illustrator) – This is the software that most graphic designers use to create your design or illustration (as the name would suggest). This design tool is the easiest to manipulate (should you kno...

Whoooo are you??? Who? Who?

Importance of Your Brand Entrepreneurs are popping up everywhere. It is a fact that the millennial generation is creating nearly twice as many new businesses as baby boomers, and it seems that working for yourself is becoming the dream. I know it was for me! In recognizing this trend, I then started noticing the lack of guidance in branding or lack of branding all together. Next time you are making a purchase decision, take a step back and analyze your process. What is making you disregard one option over another? Did you know that people make purchase decisions from the limbic center of the brain? (Meghan, you nerd... what in the ham sandwich is the limbic center of the brain?!?!) The limbic center of the brain has no capacity for details, facts, or statistics. This part of the brain manages your feelings and emotions. So despite how much great information you may offer about your proces...